We live in a world of social habits and standardized business practices – typically learned when we were young and readily influenced. These beliefs were instilled in us from parents, teachers, friends, managers and media - and over the years can take root deeply. Some are logical and continue to serve us well (always look before you cross the street), some are questionable (you don’t have the right background for the promotion), and some are likely outdated or flat-out wrong. Our beliefs and thinking may evolve or change over time, but this can take years or even generations.
With that in mind, it’s worth remembering that we’re living in a world which is changing at an ever-increasing rate. Some of our very own long-held and trusted practices may actually be in danger of being outdated. A practice that at one time may have been of benefit, can shift into a liability without our even being aware that the change has occurred.
And being aware of this shift can be extremely difficult as beliefs are often staunchly held, blinding us to a new perspective. The trick is not to question what is unfamilar – it’s easy to be a naysayer to things that are foreign to us. Rather, the challenge is to be open to questioning what is familiar, what we’ve grown comfortable doing, what has become “business as usual”. As individuals, societies and businesses – we grow by questioning the dogma and then by trying something new.



